Why Students Should Consider Going Freelance in Their 20s.
In the dynamic landscape of the modern job market, the traditional career path is no longer the only route to success. For students navigating the challenging terrain of higher education, the prospect of freelancing offers a promising alternative that can significantly shape their future. Going freelance in your 20’s creates endless opportunities, especially while in … Why Students Should Consider Going Freelance in Their 20s.Read more
Global Entrepreneurship Week
Global Entrepreneurship Week (GEW) is an annual celebration that unites millions of entrepreneurs around the world. Established in 2008 this week-long event showcases the spirit of entrepreneurship and its transformative power on economies, communities, and individuals. According to National Today, there are 582 million entrepreneurs worldwide, which means that about 5% of the global population … Global Entrepreneurship WeekRead more
5 Reasons why you should narrow down your target audience
In the vast landscape of business and marketing, the idea of narrowing down your target audience might seem counterintuitive at first. After all, reaching a broader audience could potentially mean more customers, right? Well, not necessarily. In fact, there are compelling reasons why you should consider focusing your efforts on a smaller, more defined group … 5 Reasons why you should narrow down your target audienceRead more
How Can Universities Support Marketing Students to consider Self-employment?
The taboo regarding self-employment as a liable career choice remains to this day, however universities are trying to change this. With increased funding into various university Enterprise Hubs and the likes of conferences like Start-Up Higher, universities are aiming to encourage self-employment as viable options for students. Our economy and world are heavily supported and … How Can Universities Support Marketing Students to consider Self-employment?Read more
The Importance of Wellbeing for Business Owners
Running a business can be an exhilarating and rewarding endeavour. It requires relentless dedication, strategic decision-making, and countless hours of hard work. However, amidst the chaos and demands of entrepreneurship, business owners often overlook an essential element that can significantly impact their success: their own wellbeing. According to a new study conducted by Mental Health … The Importance of Wellbeing for Business OwnersRead more