Global Entrepreneurship Week (GEW) is an annual week-long celebration which aims to drive interest in entrepreneurship. The 2024 GEW theme is focusing on “Inclusive Growth and Innovation” highlighting the importance of building an entrepreneurial culture that is accessible for all (Souleiman 2024).
Established in 2008, this week-long event showcases the spirit of entrepreneurship and its transformative power on the world. According to Forbes there are approximately 582 million entrepreneurs globally, find more insights on Entrepreneurship here.

In this blog, we’ll explore what Global Entrepreneurship Week is, why it’s important, and how Touchpoints Marketing contributes to this inspiring movement.

What is Global Entrepreneurship Week?

Global Entrepreneurship Week, celebrated every November, is a worldwide initiative that brings together aspiring entrepreneurs, business leaders, and community organisers to inspire and support one another. It fosters collaboration, celebrates achievements, and encourages the pursuit of innovative ideas that can shape the future.

"Global Entrepreneurship Week is a time to celebrate the innovators, risk-takers, and visionaries who dare to dream big." – Vic Taylor

Vic entrepreneur presenting for entrepreneurs

Why is Global Entrepreneurship Week Important & who celebrates it?

GEW plays a pivotal role in promoting entrepreneurship as a driver of economic growth and job creation. It provides a platform for entrepreneurs to connect, share experiences, and learn from one another. By highlighting the importance of entrepreneurship, GEW empowers communities to embrace innovation, creativity, and the entrepreneurial mindset.

Global Entrepreneurship Week (GEW) is a global initiative celebrated in over 170 countries, bringing together entrepreneurs, start-ups, educators, policymakers, and investors to connect, share experiences, and inspire innovation.

By highlighting entrepreneurship as a driver of economic growth and job creation, GEW empowers communities to embrace creativity and collaboration, fostering solutions for global economic progress through local, national, and international events.

How Touchpoints Marketing Supports Global Entrepreneurship Week

At Touchpoints Marketing, we are passionate about fostering the entrepreneurial spirit, and Global Entrepreneurship Week perfectly aligns with our mission to empower businesses and individuals to thrive. 

Vic entrepreneur talking to students

We believe that GEW serves as more than a global phenomenon; it's a testament to our ethos of empowering all business owners. Whether you are navigating the intricate terrain of a well-established venture or charting the unexplored waters of a start-up, GEW opens doors to a community that thrives on ambition, resilience, and the shared belief that entrepreneurial possibilities are boundless.

Marketing Mavericks Programme:

Through our Marketing Mavericks Programme, we collaborate with universities and graduates across the UK to support students in beginning their freelancing careers. This initiative equips aspiring freelancers with the skills and knowledge they need to successfully navigate the self-employment landscape.

  • Comprehensive Training: We provide students with everything they need to know to start their freelancing journey, from foundational skills to advanced strategies.
  • Step-by-Step Guidance: Our hands-on approach ensures participants feel supported every step of the way, from their initial concept to establishing a thriving freelance business.
  • Ongoing Support in Stage 3: Marketing Mavericks who have launched their businesses through previous cohorts receive continued guidance in stage 3 of the programme. This phase focuses on further developing their businesses, refining their strategies, and helping them achieve sustained growth.

Six Figure Niche Programme:

Our Six Figure Niche offerings are designed to help service-based businesses refine their niche, elevate their brand, and unlock their full potential. Whether you’re looking to increase your revenue or position yourself as an industry leader, we provide the tools and guidance you need.

  • Raise Your Rates Challenge: Boost your confidence and pricing strategy with our actionable challenge. Learn how to effectively raise your rates while adding value to your services. Sign up here.
  • Six Figure Niche Book: A must-read for business owners looking to master their niche and achieve lasting success. Pre-order your copy here.
    Additional Resources: Explore a range of workshops, guides, and insights tailored to help you identify your niche, enhance your visibility, and scale your business.
  • Book a call with us to figure out what your next best steps would be to scale your business.

No matter where you are on your entrepreneurial journey, Six Figure Niche offers the resources to help you grow, succeed, and thrive.

Your Path to Profit Programme

Your Path to Profit Programme is tailored for building entrepreneurs and start-ups. Over an 8-week period, we nurture and inspire local business owners and graduates to turn their ideas into reality with a higher chance of success. 

  • Building Strong Foundations: The programme provides step-by-step guidance on creating a robust business model and actionable strategies for long-term growth.
  • Community and Collaboration: Participants join a supportive network of like-minded entrepreneurs, sharing insights and experiences to overcome challenges.
  • Empowering New Talent: Whether you’re launching a business straight from university or transitioning into entrepreneurship, Your Path to Profit equips you with the tools to thrive.

Empowering Entrepreneurs Everywhere:

At Touchpoints Marketing, we believe Global Entrepreneurship Week is more than just a global phenomenon – it’s a testament to the power of innovation, resilience, and ambition.

GEW opens doors to new opportunities, creating a community that thrives on shared experiences and a belief in boundless entrepreneurial possibilities.