Here are some of the main calendar events and awareness days that you need to know about in January. They might form the basis of a blog post, a social media campaign, an email, or even a limited edition product or service for your business. In case you didn't know,...

Here's your December Marketing Calendar, full of sparkly new ideas and inspiration for the next few weeks ahead. The month of December is less commonly known as 'Write a Business Plan' month. Which as you can image, is something I'm more than excited about! It totally...

Here's your November Marketing Calendar, full of ideas and inspiration in the month ahead. The month of November celebrates World Vegan Month, but its also know for highlighting the awareness of Epilepsy. Movember is also a key event this month, where men grow beards...

Here's your October Marketing Calendar, full of ideas and inspiration in the month ahead. The month of October celebrates Black History Month, Fairtrade, but also computer learning and pizzas (there's a whole month dedicated to pizzas??) It's also know for...

Here's your September Marketing Calendar, full of ideas and inspiration in the month ahead. The month of September celebrates lots of foodie occasions, so get ready for a feast! It's 'Organic' September, you find out more from the Soil Association website. It's also...

When I stopped to consider August's Marketing Calendar, I had a flashback to the warm summer days of haymaking with my family in the beautiful Derbyshire countryside. (Yep, that's me on the tyre swing... wheeee!) Then, I thought about what summer means to my...

It may feel like we’ve just had Christmas, but as we're in July (in retail terms) Christmas is only around the corner. If this is one of your first Christmas retail periods, here is a guide to make sure the marketing strategy for your startup business has covered all...

July is the month for heading to the coast and enjoying the sunshine! It's also a month long celebration of: Picnics (National Picnic Month) Talking (The Samaritans have a month-long 'Talk To Us' Campaign) Plastic Free awareness month (lots of ideas here.) Well...

Creating a marketing strategy is fundamental to any new business launch. It’s also the same approach that existing companies take when bringing a new product/service to market or setting new goals for an existing business.So what is a marketing strategy, and why is it...