October Marketing Calendar
Here's your October Marketing Calendar, full of ideas and inspiration in the month ahead. The month of October famously celebrates Fairtrade, but also computer learning and pizzas (there's a whole month dedicated to pizzas??) It's also know for highlighting the...
September Marketing Calendar
Here's your September Marketing Calendar, full of ideas and inspiration in the month ahead. The month of September celebrates lots of foodie occasions, so get ready for a feast! It's 'Organic' September, you find out more from the Soil Association website. It's also...
August Marketing Calendar
When I stopped to consider August's Marketing Calendar, I had a flashback to the warm summer days of haymaking with my family in the beautiful Derbyshire countryside. (Yep, that's me on the tyre swing... wheeee!) Then, I thought about what summer means to my...
Christmas in July: Retail marketing tips.
It may feel like we’ve just had Christmas, but as we're in July (in retail terms) Christmas is only around the corner. If this is one of your first Christmas retail periods, here is a guide to make sure the marketing strategy for your startup business has covered all...
July Marketing Calendar
July is the month for heading to the coast and enjoying the sunshine! It's also a month long celebration of: Picnics (National Picnic Month) Talking (The Samaritans have a month-long 'Talk To Us' Campaign) Plastic Free awareness month (lots of ideas here.) Well...
How do I write a marketing strategy?
Creating a marketing strategy is fundamental to any new business launch. It’s also the same approach that existing companies take when bringing a new product/service to market or setting new goals for an existing business.So what is a marketing strategy, and why is it...
June Marketing Calendar
Here's the June marketing calendar full of fresh dates ready for you to be inspired by this month. The month of June is seen as the first month of the summer season, with long days and good times involved (especially as we may be returning to normality post-covid.)...
May Marketing Calendar
Take a look at May’s marketing calendar, which includes interesting days for your customers to learn more. In the month of May, we're all starting to get ready for the summer; longer nights and warmer days. Yes! In England, 17th May is a date we'll look forward to, as...
What is tone of voice and why is it important to my marketing strategy?
I have worked in the world of marketing for many years* and still find there are phrases used by marketers that sometimes need a little more explanation. One phrase I believe is important to understand the meaning of is ‘tone of voice’. So, what does your tone of...