WHAT is a Marketing Strategy & WHY is it important?

WHAT is a Marketing Strategy & WHY is it important?

This blog post looks deeper into a question I get asked a lot… What is a Marketing Strategy and why is it important? Allow me go a little off piste, and address the WHY first. Let’s start with a scenario,  Imagine you’re booking a holiday abroad. Do you turn up...
Small Business Saturday

Small Business Saturday

2nd December is Small Business Saturday, and although that focuses on high street shops, I thought I’d look at small businesses which I’ve interacted with this year, either as a customer, as a freelancer, who I’ve delivered training to, who I’ve met networking, or on...
The last 10 crazy days

The last 10 crazy days

Some weeks can be a bit mad, with events back to back and travelling time mounting up. This last 10 days were like that, so I thought I’d share some of the truly wonderful things that have happened with you! Last Wednesday (6th Sept) I arrived at my old...