In this blog, Jess Bliss explains the importance of why you should be including video content within your marketing. Lets find out why you should jump on the trend...

There's a variety of types of video content

There are plenty of options with video content, this means it’s easy to find a type that works for you and your business. This could be in the form of a TikTok, an Instagram story post, a YouTube video or even a live video. Stories, short clips and live videos are also available on lots of different platforms such as Facebook, Instagram and TikTok. This means it’s a suitable strategy for all types of target audiences- and to save time you could post the same videos on different platforms. According to LinkedIn , videos on LinkedIn have an average of 3 times the engagement than text posts. 

Watching video content

Want to learn more about what opportunities social media creates for marketing? Read our blog

It's great for SEO:

Search engines, like Google, consider video content valuable and tend to rank it higher in search results. They feature YouTube videos at the top of most search results. If you include common search terms within your YouTube video, it can be easy for it to appear when someone searches those terms. Video has been shown to drive a 157% increase in organic traffic from SERPs (Brightcove)

Video content helps to improve your audiences understanding:

Videos are great for story-telling and explaining how your product or service works. A great way to educate your audience about what you sell is by creating a series of short videos. They can provide interactive and engaging learning experiences, making complex topics easier to understand. 94% of video marketers say video has helped increase user understanding of their product or service (Wyzowl).

TikTok use this technique themselves with TikTok Academy


It’s enjoyable for your audience to watch

Video has the ability to capture and maintain people's attention better than other forms of content. The movement and sound of videos appeals to our senses and keeps us engaged. In recent years, especially since the pandemic, video content has become a preferred type of social media- with TikTok being one of the top social media platforms. As well as being enjoyable, video content is also more memorable. According to Wordstream, 80% of people who watch a video ad can recall it 30 days later.

Video increases sales

Engaging and entertaining videos have the potential to go viral, reaching a wider audience and increasing brand exposure. In addition to this, social media platforms are now starting to introduce in-app shopping. TikTok have been extremely successful with their TikTok shop feature, and Instagram have jumped on the trend too. You can link products directly to your videos, meaning your customer can purchase a product with just a click of a button. According to TikTok 2 out of 3 users are likely to buy something while on the platform.

Overall, video content is important because it can do many things. It can effectively share information, evoke emotions, and have a strong influence on the audience. It is now a significant part of our online world and is used in many ways, such as for communicating, advertising, teaching, and entertaining.

Need support with your marketing strategy or marketing in general? Take a look at our Marketing Masterplan.