Your product or service: It's important to have a strong understanding of your products or services as this ensures you know what your key revenue drivers are. Understanding which products/services are key revenue drives will allow you to potentially start removing products/services to further increase profits.

Your customers: We will look into you target customer (and/or the end customer) and understand the following: -Who they are -Age -What do they like to do -What are their pain points Once you know this we will build up a Customer Avatar to know exactly who they are!

Pricing Structure: We will look at this from three angles. Make sure your profit margins are looking healthy and we will determine the prices for different markets. Then using a value model, we will look at what the customers are prepared to pay. Finally let's take a swift look at your competitors pricing.

Where are your customers? It's finally time to decide how you want to deliberately target your customers and find out where they would search for your product/service. Are they looking online? Are they reading papers or magazines to educate themselves about your industry?

Promoting your product: Now we know who/how we're targeting your customers we can create a Promotional Plan. This will document key moments throughout the year that may need a promotional boost.

Your marketing process: We're nearly there! Now it's time to understand what processes need to be put into place to make your dreams a reality. We will look at who you'll need on board and when to carry out activities. Finally we will take a look at what softwares can make your process run smoother.