Supercharge Your Business with a Bespoke ‘Masterplan’
If you’re setting up a new venture, or scaling an existing business, you may be interested in the Touchpoints Marketing ‘Masterplan’.
Victoria will extract all the information from you about your industry, customers and goals. You’ll use the Masterplan Workbook with 6 key areas to focus your business in the right direction.
2.5 hour Zoom sessions every week for 3 weeks with homework set in between.
Marketing Masterplan
During the project, we work through a process to understand every element of the jigsaw.
Your Product or Service
It’s important to start with a strong confirmation that there’s a market for your product or service. This will be in the form of secondary research, plus any primary research you’ve already carried out.
Your Customers
We’ll spend time researching your target Customer (and/or the end Consumer). Where are they? What age? What do they like? What are their pain points? We’ll build up a Customer Avatar to know them really well.
Pricing Structure
Let’s look at this from two angles. We’ll ensure your profit margins are healthy, and determine the prices for different markets (eg Retail vs Direct to Consumer). Plus we’ll look at what the Customer is prepared to pay.
Where are your Customers?
Now it’s time to decide how to deliberately target your Customers and find out where they would research for your product. Are they looking online? Are they reading papers or magazines to understand more about your industry?
Promoting Your Product
Once we know who we’re targeting, and how, we can create a Promotional Plan, which will document key moments throughout the year that may need a promotional boost.
Your Marketing Process
Finally, it’s time to understand what processes need to be put into place to carry out the Marketing Masterplan. Who will you need on board to carry out some of the activities and when? What software can make your processes run smoother?
What People Are Saying
What stage of business needs a Marketing Masterplan?
Concept Stage
Your business idea is waiting to burst into life. You’re looking to ‘sense-check’ and validate that it’s a good idea before you invest time, energy and money.
Start-Up
The business is live and kicking, but it’s not gathering the momentum you need just yet. This is a great time to stand back and review your plans and activities.
Annual Review
The Masterplan works well as an Annual Review to check-in with the marketing roadmap and ensure everything is on track. This way it’s easy to see what changes can be made.
Scale-Up
It’s time to super-boost your business; review products, check in with margins, discover new routes to market and rewrite the next phase of growth.
Established
Maybe everything is going smoothly, you’re an established business, but you’re very keen to discover a new marketplace, for example Affiliate Marketing.
Book Your Marketing Masterplan Today
Today is the day.
Seize this moment and book in for a FREE call with Victoria. She’ll ask you where you are in your business, where you want to be and then run through whether the Masterplan is for you.