About Victoria
Victoria is a Marketing Expert, multi award-winning businesswoman and Entrepreneur who took her healthy snacking business from a ‘concept’ to 4 product listings with Selfridges in less than a year.
Dragon’s Den also called her asking her to apply – for 2 seasons in a row. She gracefully declined!
She set up her consultancy ‘Touchpoints Marketing’ in 2016. It’s now a team of 6 and they work with ambitious start-up & scale-up businesses to develop clear marketing strategies to meet their big ‘audacious’ goals.
Opportunities Social Media creates for marketing:
Social media has created a new communication channel, creating huge opportunities unlike previous communication technologies. There are so many platforms offering varying features. These have revolutionised Marketing to what it is today. A major opportunity social media has created is to widen brands outreach. Creating opportunities to target customers internationally. Social media platforms not only … Opportunities Social Media creates for marketing:
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TikTok as a search engine
Google has always taken the lead when it comes to search engines. However while TikTok’s making its mark in the social media field, is TikTok being used as a search engine? A recent poll on LinkedIn by Annie-Mai Hodge generated an interesting outcome, 698 people answered the question Do you use TikTok as a search … TikTok as a search engine
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August Marketing Calendar
In August’s Marketing Calendar, we’ve considered what’s happening this month – and what you can plan your marketing around over the upcoming weeks.
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Is TikTok right for your marketing strategy?
TikTok could be a great addition to your marketing strategy this year. It’s not just a platform with lots of people dancing to trends. It has accumulated over 1 billion users worldwide and businesses are taking it seriously as part of their marketing strategy. TikTok made history in 2021, as the world’s most popular domain. … Is TikTok right for your marketing strategy?
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