Email marketing doesn’t have to be scary. Once you are all set up, it’s click, drag, write copy, upload images and send to relevant database. You can even set up a few emails at a time, so you can sit back and pour yourself a glass of wine, err I mean work on other aspects of your marketing!
It’s important to use email marketing as part of your overall communication strategy, because it reinforces your brand message and links into your website, which can elaborate on the story with more copy and images. It also increases your visitor figures to your website, which in turn helps with the SEO rankings.
Having worked on building and deploying emails within big brands like Thorntons and bmi Airline, I got to understand a lot about segmentation and data. The ‘Recency, Frequency & Value’ model for example is perfect to segment data and send a more personalised message or offer to the customer/prospective customer. It’s based on knowing how recently they purchased, how often they buy and how much they spend.
But it doesn’t have to be like that for small businesses with smaller databases, it’s important to be consistent with a message and get it out there to your database so they know what’s going on in your business.
If you’d like help with your email marketing, please get in touch. Let’s make a plan (and then crack open the wine!)