July Marketing Calendar

July Marketing Calendar

July’s marketing calendar makes me think of strawberries & cream at Wimbledon, the Olympics opening ceremony and dressing up for the Henley Regatta… oh wait… what was that? They’re all postponed this year? Nooooo!Ok, so let’s see...
WHAT is a Marketing Strategy & WHY is it important?

WHAT is a Marketing Strategy & WHY is it important?

This blog post looks deeper into a question I get asked a lot… What is a Marketing Strategy and why is it important? Allow me go a little off piste, and address the WHY first. Let’s start with a scenario,  Imagine you’re booking a holiday abroad. Do you turn up...
Funnel Vision by Steve Knapp

Funnel Vision by Steve Knapp

Before I explain about the book: ‘Funnel Vision’ by Steve Knapp, I want to set the scene. You know how it goes… You’re on LinkedIn, you get a connection request, and then comes the sales patter. A generic message, sent to everyone. This...
Corona Virus: Keeping distribution channels open

Corona Virus: Keeping distribution channels open

This morning, I joined the first video seminar from Bread & Jam, hosted by Jason and Tara, and with the very knowledgeable Dan Head from Visionary Food Solutions. Today’s focus was on food suppliers, and understanding how to keep your food service channels...