by Victoria | 28 Jun 2020 | Marketing Tips
July’s marketing calendar makes me think of strawberries & cream at Wimbledon, the Olympics opening ceremony and dressing up for the Henley Regatta… oh wait… what was that? They’re all postponed this year? Nooooo!Ok, so let’s see...
by Victoria | 23 Jun 2020 | Vic's Rambles
This blog post looks deeper into a question I get asked a lot… What is a Marketing Strategy and why is it important? Allow me go a little off piste, and address the WHY first. Let’s start with a scenario, Imagine you’re booking a holiday abroad. Do you turn up...
by Victoria | 4 May 2020 | Marketing Tips
This morning, I joined another brilliant video seminar from Bread & Jam, hosted by Jason and Tara. Today there were 3 speakers on the Founder’s Panel: ► Nicola Simons Founder of Single Variety Co. ► Amy Moring Co-Founder of Hunter & Gather ► Ella...
by Victoria | 22 Apr 2020 | Book Reviews
Before I explain about the book: ‘Funnel Vision’ by Steve Knapp, I want to set the scene. You know how it goes… You’re on LinkedIn, you get a connection request, and then comes the sales patter. A generic message, sent to everyone. This...
by Victoria | 23 Mar 2020 | Corona Virus
This morning, I joined the first video seminar from Bread & Jam, hosted by Jason and Tara, and with the very knowledgeable Dan Head from Visionary Food Solutions. Today’s focus was on food suppliers, and understanding how to keep your food service channels...
